Consumers
The trend in health care is towards wellness. Nowhere is this being embraced more emphatically than at the consumer level.
In fact, consumer responsibility has been promoted as a step toward cost containment because it is believed that consumers are fundamental to transforming the current health system into one that is more efficient.
WIN is a program designed to track and monitor nutritional information of individuals and families and to use this information at point-of-sale locations, such as grocery stores and restaurants, to make consumer choices easier and more efficient.
Consumers benefit in participating with the WIN program by receiving:
- A cost-effective and time-efficient method of purchasing food
- A long-term solution to promoting emotional and physical health
- A method of improving communication with their primary health-care provider
- The ability to plan meals and eat as a family
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