Food Manufacturers
Reading nutritional labels on packaging is both complicated and confusing for the average consumer.
WIN is a program designed to track and monitor nutritional information of individuals and families, and to use this information at point-of-sale locations - such as grocery stores and restaurants - to make consumer choices easier and more efficient.
The benefits of food manufacturers partnering with WIN include:
- The ability to access valuable data that will allow development of products based on market demand
- The implementation of point-of-sale manufacturer coupons, only available on the WIN program, that promote a balanced nutritional plan
- WIN certification, which will prompt consumers to purchase the manufacturers' products
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