Grocery Stores
Since the food industry is already primed for the wellness market, it is obvious that the WIN program would be a natural extension to existing merchandising plans.
WIN is a program designed to track and monitor nutritional information of individuals and families, and to use this information at point-of-sale locations - such as grocery stores and restaurants - to make consumer choices easier and more efficient.
The benefits of grocery-store partnerships with WIN include:
- The ability to provide in-store coupons using the WIN Smart Card
- The opportunity to cross-sell products based on customers' nutritional requirements
- WIN certification, which will entice new customers
- Valuable information which will be provided to grocers by collecting data on food and buying trends, allowing stores to make more accurate buying decisions
By making the plan available in kiosks at store locations, consumers will have the program right at their fingertips. This convenience, along with additional incentives such as coupons only available through WIN, will build customer loyalty for years.
|